At the outset of almost every year, it seems people make extensive resolutions to eat healthier, workout more, and generally pay more attention to their bodies. The food industry often works with that, and new products are released every single year to help meet those health goals people set for themselves. At Komax, we work with a variety of companies in the food industry to ensure they have the sanitary mixing equipment necessary to release those new products. What’s fascinating, though, is that public demand isn’t the only factor that plays a role in the food industry’s product release cycle. Politics may play a role as well.

How Can a Market Be Driven By Politics

Thanks to the obesity crisis across the world, many people have begun to pay attention to healthier eating. While consumer demand certainly plays a role in the products produced, so too does the political culture. Michelle Obama’s push to get healthier foods into schools across the nation, for example, created many new product options and opened opportunities for companies where they didn’t exist before.

In a new administration, if the push toward healthier food continues with policies that support the growth that has already been seen over the past few years, new products will begin appearing on shelves. In the event, though, that those policies aren’t put into place, the healthier food movement likely won’t grow quite as much during this administration.

No matter what changes within the food industry, Komax will be here with the equipment necessary for any food manufacturer to move their business forward. Contact us today to learn more about how we can help.