Fewer things can sink a brand faster than lack of quality product. If a customer has a great experience with your brand, naturally they expect that experience to be repeated, whether that is similar taste or customer service or attention to packing. Inconsistent experience with a product leads to the kind of drop off in sales you couldn’t replicate if you threw it off a cliff instead! So how can you ensure brand consistency? Well, if you have a consumable product, such as food, beverages or even in some instances petroleum, the key to brand consistency is actually sampling.
The food industry is an excellent example, since processed foods from ketchup and mustard to dairy products require a consistent formula and process, or the customer most assuredly notices! Uniform consistency is a must. This means consistent blending first. A process that can repeat the blending procedure with exactitude means consistent sampling every time. Consider using a three part sampling process – during the actual blending, upon discharge and again at the final stage of product.
Some older mixers are notorious for creating “sample theft.” Older mixers can create cavities where sampling is taken without really being in full flow, creating a sample that is as varied as the people doing the testing. If you notice irregularities showing up regularly, you need to consider a different procedure.
A Triple Action Static Mixer creates three levels of mixing that ensures a consistent product every time. By utilizing backflow technology, point of injection speed mixing and other processes, the product is far more consistent no matter where the sample is taken.
When your reputation and your profits are at stake, you have to have the best sampling process in place! Let Komax help you design a process that is just right for you.