They have already driven a number of food trends, and let’s face it – they keep the sriracha sauce industry in business. Millennials are driving the food and beverage industry in a variety of fascinating ways, from their love of craft beers to their interests in fancy flavorings. Here is how you can capitalize on this fascinating market.
Whether working with fancy Greek yogurt or producing many flavors of soda, mixing is a critical part of the production process in the food and beverage industry. Our static mixers also deeply cut energy use and loss, resulting in a cleaner, more sustainable production process – another trend Millennials are interested in supporting. As the food industry grows and becomes yet more specialized, looking into having the proper equipment and taking advantage of innovative designs can help you lock in on this market.
Static mixers, for example, offer a far more sanitary process than traditional methods because there are no moving parts. This means there is less likelihood of sludging and fouling, those activities that give bacteria a place to thrive and grow. Since sanitation is so critical to a product’s image –and Millennials care deeply about safety – a static mixer is not only efficient and clean, but a great marketing tool as well.
Now is the best time to experiment with new flavors and to use key words that help this market segment understand how you take advantage of local, fresh ingredients to create a food experience. Given that the Millennial generation is the largest generation in our history, their obsession with food and drink will last for many decades to come. Why not see how Komax can help you capture this significant and growing market with the use of innovative and sanitary equipment?