One of the most exciting trends in the marketplace today is the radical transformation of delivery and logistics in the food industry. With Amazon’s recent push into the packaged-food industry, many onlookers are predicting a grocery shopping transformation in the near future. This has put pressure on many traditional companies in the food industry to come up with a stance to counteract that influence. Now, more than ever, profit margins are tight.
The stakes are high. Amazon’s purchase of Whole Foods Market – a $13 billion dollar buy – raised eyebrows, considering only about 2% of the food business was moved online. Industry giants like Mondelez International (makers of snacks like Oreos and Trident gum) are also stepping into the online marketplace to carve out a new direction without getting squeezed out by Amazon. Similar to the move in the food industry experienced when Wal-Mart appeared, “Big Food” must look for multiple responses to preserve profits.
“It’s all about making food online much more economical than it ever was before,” Mondelez recent hire for e-commerce Jeff Jarrett says. Making food more economical begins at the manufacturing stage. Tank heating and mixing must be as efficient as possible, reduce loss of ingredients due to factors like evaporation or poor mixing, while still meeting sanitary requirements. Fortunately, Komax’s sanitary static mixers stand ready to solve all problems. Not only is mixing highly effective with a static mixer, reducing or eliminating the need to redo a batch, but the results are highly predictable, product quality and uniformity is assured and cost savings can be passed on to online pricing.
Ultimately, the solution is to focus on the online channels brands can develop – but also to cut costs and improve efficiency wherever possible. The two strategies go hand in hand. Komax can help revolutionize the way your food products are produced, save money in the process and create a consistent, cost effective product for online marketing!