There’s never been a more exciting time to be part of the food and beverage industry. It’s evolving faster than ever expected, and many companies are looking to cash in on the next big trend. Take a look at a few you may want to keep an eye on as you develop your organization’s next big product line.
Organic Still Matters: People are still very concerned about healthy food options, and the organic buzz that began just a few years ago isn’t going anywhere any time soon. Good food that tastes amazing is important, and the ability to incorporate an organic label on anything you’re processing is an absolute must.
Millennials Make the Choices: More than any other consumer groups, what millennials want really seems to matter. They’re driving the growth in the industry in an unprecedented way, and finding options that satiate them is the way to create a dedicated customer base for any food and beverage company. Evolving what you have to offer to meet their needs in terms of product, package, and marketing is going to help your brand remain sustainable.
Sales Are Increasing: Don’t despair if you’ve seen a recent drop in sales. Over the past year, there was a 13% total increase in sales, and investment in the industry as a whole seems to be going up. That means new opportunities for brands of almost any size.
As you work to find your brand’s place in the upcoming year, remember we’re here to help. With tank mixers, static mixers, and the heating technology you need to get amazing products out to your customers, we’re here to help you make a big difference in the 2018 food and beverage industry. Contact us today to learn more.